Most business writing courses are either taught by journos with no business experience or by people who don’t have a strong writing background. I offer the best of both worlds – I used to be a senior editor and journalist at The Sydney Morning Herald who then worked for a wide range of organisations, where I had to write everything from board papers and tenders to reports and briefs.
There are plenty of exercises throughout the course that allow you to put theory into practice.
You can study this course at your own pace, whenever it suits you.
Equivalent to a full-day course, with six sessions that each take between 45 minutes to an hour and a half. However, you can start and stop whenever it suits you.
Suited for all skill levels – whether you're new to the workforce or an experienced executive who needs a refresher.
- why short sentences are key to good writing
- how to write in the active voice
- how to use positive language
- writing with confidence
- using the right tone of voice and style
- tips on writing in plain English
- avoiding jargon
- how to deliver bad news
- showing, not telling
- the importance of using details and being specific
- cutting copy
- how to write in the inverted pyramid style
- putting the reader first
- structuring and frontloading content
- formatting your writing to make it easier to scan and read
- tips on writing different kinds of content, including business emails, letters, reports, briefs, tenders and grants
- using the power of three (a rhetorical device) to become more persuasive
- grammar and punctuation
- proofreading tips
- style guides
- writing great headlines.
Dan Kaufman worked as a journalist and editor for over 15 years, primarily at The Sydney Morning Herald. During that time he wrote for and edited almost every section – from business and technology to health and science.
He has also:
- taught at the University of Sydney, UTS and the Australian Centre for Independent Journalism (ACIJ)
- worked as a content specialist, copywriter and communications manager
- taught writing courses for over a decade to a wide variety of organisations, from government departments to corporations, across almost every industry.
He is the director of Media Survival, a communications consultancy and training organisation.
“I would highly recommend this course to anyone wanting a clear, helpful guide to business writing.”Christy Tesoriero – Macquarie University
“It was a really useful workshop. It helps you think about how you write and the words you use. I learnt a lot about the importance of using plain and everyday language. I will definitely be using what I have learnt in my job.”Paige Wall – Australian Super
“Thanks for a great course. Learning to write simply and effectively has been invaluable.”Nat Ord
“I've done a few writing workshops in my career and this was the best.”Tara D'Souza – ACCAN